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1. Are you a cat or dog owner?
Yes, a cat owner Yes, a dog owner Yes, both a cat and dog owner No, I am not (survey ends)

2. How many cats/dogs are there in your household?
Cats
1   2   3   4   5   6 or more   Dogs
1   2   3   4   5   6 or more  

3. Do you celebrate your cat/dog’s birthday?
Yes (please go to question 4) Sometimes (please go to question 4) No (please go to question 5) Don’t know when my cat/dog’s birthday is (please go to question 5)

4. How do you celebrate your cat/dog’s birthday? [tick all that apply]
Throw a birthday party Bake a cake Buy a birthday present Take the day off work to celebrate with cat/dog Treat my cat/dog with special food Treat my cat/dog to a day out Other (please specify)

5. Do you buy your cat/dog Christmas presents?
Yes (please go to question 6) Sometimes (please go to question 6) No (please go to question 7) Make present for pet myself (please go to question 7) Don’t know (please go to question 7)

6. How much do you spend on Christmas presents for your cat/dog? Up to £1 £1 to £5 £6 to £10 £11 to £15 £16 to £20 £21 to £25 £26 or more

7. Where does your cat/dog tend to sleep at night? In their own bed On a family members’ bed On your sofa/chair On the carpet Outside Other

8. Do you love your cat/dog more than….?
Your partner
Yes more than No, love my partner more Love my cat/dog as much as my partner Don’t know Members of your extended family
Yes more than No, love my family more Love my cat/dog as much as members of my extended family Don’t know Your friends
Yes more than No, love my friends more Love my cat/dog as much as my friends Don’t know

9. Which of the following gestures of love have you done to make your pet more comfortable? Played music/put on the radio Left the TV on Left the lights on Left the heating on Talked to them on the phone Let them sleep in my bed Given them treatment for fleas regularly Dressed them in clothes Heated up their food/made special food for them Taken the day off work when pet is ill Other (please specify)

10. Do you know how to check your cat/dog for fleas? Yes, I know how to check my pet for fleas No, I don’t know how to check my pet for fleas Don’t know if I know how to check my pet for fleas I go to my vet to have my pet checked for fleas Other

11. On average, how often do you treat your cat/dog for fleas?
Cats
Every month (please go to question 12) Every six weeks (please go to question 12) Every two months (please go to question 12) Every three months (please go to question 12) Only when I see fleas appear (please go to question 12) Never (survey ends) Dogs Every month (please go to question 12) Every six weeks (please go to question 12) Every two months (please go to question 12) Every three months (please go to question 12) Only when I see fleas appear (please go to question 12) Never (survey ends)

12. What type of flea treatment do you use?
FRONTLINE® Spot On FRONTLINE® Combo Advantage Advantix Stronghold Advocate Promeris Prac-tic Bob Martin Other (please specify)

13. Where do you purchase your flea treatment?
Vet Pharmacy Pet shop Supermarket Internet Saddlery County store Other (please specify)

14. When do you tend to visit your vet?
In an emergency I get my pet regularly checked by my vet I go to my vet when my pet has fleas When I need advice about the general care of my pet To purchase my flea treatment Other (please specify)